Rocket Central is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We are the center of operations, technology, marketing, HR, legal, strategy and more that propels our companies forward. Here, we’ll give you the opportunity to launch your career and work with various companies, spanning multiple industries from fintech, to auto and real estate. We offer you the tools you’ll need to succeed, no matter what stage you’re at in your career. You’ll be able to master your craft here by working on complex problems in a collaborative culture and challenging yourself to make a real impact.

Apply today to see all that Rocket Central has to offer!

Minimum Qualifications

• 5 years of performance media marketing experience in the areas of paid social, display, programmatic and digital video

• Advanced demonstrated ability with generating ROI-based performance results from paid social, display, programmatic and digital video

• Advanced demonstrated ability planning and measuring success through both last touch and multi-touch attribution

• Advanced demonstrated ability finding profitable growth using audience segmentation and creative testing

• Advanced demonstrated ability building presentations and communicating ideas and results across teams and to senior leadership

• Demonstrated ability mentoring and developing others

Job Summary

As a Senior Performance Media Marketing Manager, you will strategize how to efficiently spend ad dollars for return on investment by monitoring performance of marketing efforts. In this role, you will develop, implement, track and/or optimize marketing tactics across paid social, display, programmatic, digital video and other digital targeted channels. You will be recognized as an expert in performance media strategies and mentor others on best practices.

Responsibilities

• Develop and execute a plan for the business channel in the digital media space

• Optimize marketing channels with a focus on increasing traffic, lead flow and ROI

• Identify high-value audiences using first-party and third-party data

• Work in partnership with creative teams to develop and test new creative

• Use analytics to understand results clearly, identify opportunities and measure success

• Communicate results of performance media strategies across teams and to senior leadership

• Act as a team mentor by standardizing workflows, finding efficiencies and pushing for better work

• Stay current on industry trends and share best practices with the team

• Act as a thought leader by continually identifying and finding solutions for areas of opportunity in the team

Who We Are

Rocket Companies® is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate, automotive and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. We’re passionate about the work we do, and it shows. We’ve been ranked #7 on Fortune’s list of the 100 Best Companies to Work For in 2022, as well as ranking #1 for Fortune’s Best Large Workplaces in Financial Services and Insurance List in 2021.

Disclaimer

This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted and modified at any time by the leadership group.

We are proud equal opportunity employers and committed to providing an inclusive environment based on mutual respect for all candidates and team members. Employment decisions, including hiring decisions, are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law.