Job Detail

Retail Marketing - Communications Specialist

Retail Marketing - Communications Specialist

Dairy Farmers of America, Inc.

Beaver, UT

Job ID : 52624d6a3250373549454d6b2f46766759513d3d

Job Description :

Provide support and guide the marketing and communication initiatives for The Creamery brand. In concert with the director, develop and execute experiential activations of the The Creamery brand. This includes designing, supporting the planning, and hands-on execution of a consumer-engaging campaign to introduce the brand to consumers drawing on the unique farmer-owner, quality and localness storylines.

Job Duties and Responsibilities:

  • The Creamery communications and marketing
  • Assist in developing and implementing an engaging experiential marketing campaign connecting The Creamery brand with consumers
  • Lead and execute the social media strategy for The Creamery to include drafting copy and developing graphics for posts, contributing content ideas, and assisting in developing social media style guide and policy
  • Serve as the primary contact for The Creamery experiential and public relations events
  • Serve as in-store brand manager ensuring signage, marketing and merchandising best reflect the standards and design of The Creamery
  • Maintain the website including updating assets as needed, improving content and providing support to store staff with back end of website
  • Support internal communications on The Creamery to audiences in DFA, including employees and farmer-owners
  • Collaborate with local retailers on event plans and execution
  • Work with supervisor to determine participation in event activation for local Utah events to increase brand awareness
  • Serve as liaison between The Creamery and corporate communications team
  • Help lead overall brand messaging for The Creamery
  • The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required.Other duties may be assigned as required.
Requirements:

Education and Experience

  • Bachelor's Degree in Communications, Marketing, Graphic Design or closely-related discipline or equivalent combination of experience and education required
  • 2 to 5 years of experience in communications or marketing, preferably in a brand activation or public relations or similar type role
  • Certification and/or License – Driver's license is necessary

Knowledge, Skills and Abilities

  • Knowledge of AP style
  • Able to write and edit within an organizational brand
  • Able to communicate clearly and effectively, both verbally and in writing, for a diverse range of internal and/or external audiences
  • Able to work with accuracy and attention to detail
  • Able to work independently and as part of a team
  • Able to adapt and manage to change effectively (i.e., be flexible)
  • Able to prioritize and meet deadlines
  • Able to problem solve
  • Knowledge of and skill with Microsoft Office Suite and Adobe Suite

Travel: 25% - 50% (up to 1 week per month)

An Equal Opportunity Employer

Company Details :

Name : Dairy Farmers of America, Inc.

CEO : Rick Smith

Headquarter : Kansas City, KS

Revenue : $10+ billion (USD)

Size : 5001 to 10000 Employees

Type : Company - Private

Primary Industry : Animal Production

Sector Name : Agriculture

Year Founded : 1968

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Details

: Beaver, UT

: 40361 - 57128 USD ANNUAL

: 143 days ago

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