Main Duties and Responsibilities:

• Designing and creating innovative marketing to showcase the growth and expansion of our products and services
• Develop strategies for each location that coincide with their unique market demographics
• Collaborate with executive team to produce a brand style guide that captures the company’s voice and mission
• Manage digital and print media, social channels, and radio and video and printed materials
• Optimize website for improved ranking in search engine results
• Keeps track of innovative new digital media platforms
• Project management, editing, and design of the annual Walstrom Marine 'Docklines' Magazine
• Develop an in-depth knowledge of each of our products to carefully craft messaging and research customer preferences
• Community involvement in events in which the Company is represented; attending events to have a Company presence
• Create annual recap and revenue driven marketing plan, outline goals for the next year’s communication and marketing efforts
• Travel to all Company locations is necessary

Requirements:

• Bachelor’s degree in journalism, communications, marketing, or a related field
• 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment
• Proactive and independent, professional, ability to adapt and effective communication

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Harbor Springs, MI 49740: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Social media management: 1 year (Preferred)

Work Location: One location

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