Marketing Coordinator - Lubricants
Our team in Manchester currently has an opening for a Marketing Coordinator - Lubricants
YOUR ROLE & RESPONSIBILITIES
As a Market Content Coordinator, you are a member of our Brenntag Lubricants team and are responsible for content creation that drives strategy and supports growth of the Lubricants business
The Market Content Coordinator is responsible for the implementation of Brenntag Lubricant’s digital strategy, online community management, and developing content for integrated digital campaigns tailored to the lubricants industry. Executing on the Lubricants digital marketing growth agenda, they will leverage data, best-in-class technology, and targeting strategies to find new customers driving customer acquisition and increasing market share.
The interaction and planning between Brenntag Lubricants, Brenntag Americas marketing, and ExxonMobil marketing is a vital coordination that needs a focused and targeted approach.
Essential Responsibilities

• Collaborate with Lubricant Business Development Managers to develop marketing strategies for specific principals or product lines which will assist in the achievement of growth strategies
• Conduct data mining to identify new product lines, market trends and growth drivers, and segment specific content
• Research and develop all Lubricants content that supports the businesses strategy, including email automation campaigns, advertising, website, social media, webinars, videography, photography, sales literature, and press releases
• Initiate internal content generation by reaching out to internal stakeholders to gather information in order to create supplier spotlight pages, convert PDFs to pages, and write original content
• Assist in the production of promotional videos for all facets of our business for posting on our website, social media, and marketing other uses (to include filming, directing and editing)
• Assist in the composition of email marketing communications (e-comms) through Pardot, including lead generation and nurturing, surveys, newsletters, and product announcements
• Monitor our exposure and presence on the web and social media, reacting where necessary
• Develop relationships with key vendors
• Participate in training necessary for continued development of product and industry knowledge
• Collaborate with BNA Marketing team to develop, execute, manage, and analyze marketing content and strategies
• Analyze digital success by reviewing and interpreting monitoring and tracking metrics to evaluate and improve the effectiveness of digital initiatives
• Work with internal teams to monitor, track and analyze inbound leads from all marketing initiatives to determine a Return on Investment (ROI)
• Communicate program highlights and data analytics to key management
• Perform other functions such as coordination of trade shows and promotion materials needed, branded promotional
• items, trade associations, customer specific promotional materials
• Other adhoc projects as required

YOUR PROFILE

• 1 to 3 years of experience with digital marketing, SEO, and PPC, a plus but not required
• Bachelor’s Degree in Marketing, Communications, or Business Management
• Excellent verbal and written communication skills
• Highly organized with careful attention to detail
• Demonstrated problem solving and conceptual thinking abilities
• Ability to work in a fast-paced collaborative environment
• Proficient knowledge Microsoft Office: Excel, Word & PowerPoint
• Experience specifically with SalesForce CRM and SalesForce Pardot (a plus but not required)
• Some local and national travel will be required
• Option to split time between the office and working from home

OUR OFFER
We aim to create an environment where the best people want to work, where they can turn their passion into their job and realize their full potential.
Individual development, on-the-job training, and development programs designed to help our employees grow in their careers.
Competitive pay and incentives.
Various healthcare plan options as well as 401(k).INTERESTED?
We look forward receiving your application.
Justin Yost
Brenntag provides equal employment opportunities to qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other status protected by applicable federal, state or local law.
Brenntag North America, Inc. and its subsidiaries use E-verify, a government-run, web-based system that allows employers to confirm the eligibility of their employees to work in the United States. For more information, please go to https://www.e-verify.gov/employees or view the poster at https://e-verify.uscis.gov/web/media/resourcesContents/E-Verify_Participation_Poster.pdf.

Job Type: Full-time

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