Job Detail

Marketing Analyst

Marketing Analyst

Univest Financial Corporation

Souderton, PA

Job ID : 52624d6a32507a314a5545752b56377659413d3d

Job Description :

Overview:


Univest Financial Corporation (UVSP), has approximately $7.2 billion in assets and $4.2 billion in assets under management (as of December 2022). Headquartered in Souderton, Pa. and founded in 1876, the Corporation and its subsidiaries provide a full-range of financial solutions for individuals, businesses, municipalities and nonprofit organizations in the Mid-Atlantic Region. In 2022, Univest donated $2.5 million to our communities, and our employees volunteered more than 12,300 hours.


At Univest we invest in the success of our employees and customers. We offer our employees the ability to be their authentic selves, while fostering a culture and an environment that inspires change and inclusivity. Seeking career-focused individuals, looking to bring passion and creativity to drive change. Our employees are encouraged to work collaboratively and embrace innovation to deploy needs based financial solutions in the communities we serve.


We're hiring a Marketing Analyst to join our Marketing Team. Please note, this is a hybrid role with an office location in Souderton, PA.

Responsibilities:

As the Marketing Analyst, you will analyze and deliver results on key performance metrics that support the goals and objectives of marketing, utilizing tools, metrics and ensure goals and objectives improve overall customer experience.


Manage the development and implementation of key performance metrics, tracking, and analysis for marketing campaigns, segmentation, and advanced analytics for multiple business units

Identify data patterns and trends and provide insights to enhance business decision making

Consult with internal partners to understand business needs, goals and objectives and collaborate effectively with multi-functional teams

Lead discovery meetings and document requirements including relevant data flow between applications and data sources

Understand business processes in the context of marketing analytics and apply knowledge across business units

Define KPIs and effectively track to support the objectives of multiple business units

Manage the collection and analysis of both structured and unstructured data from sources including but not limited to calls, chats, surveys, social media, and voice of customer

Lead data mining, segmentation, customer profiling and advanced quantitative analyses to assess customer behavior and make recommendations

Develop visualizations, proactively identify trends, and effectively communicate findings and analytics insights to senior leaders, and key stakeholders

Partner with marketing to develop A/B and multivariate testing to improve campaign effectiveness based on performance data analytics

Identify requirements for email/digital campaign measurement and work with cross-functional teams to implement tags

Evaluate and analyze marketing campaigns and create data driven insights to measure impact of marketing outreach and campaigns

Use voice of customer and analytics to inform content strategy and topics that resonate the most with our audiences

Proficiency in digital tools to track behavioral analytics and analyze digital traffic patterns for user journeys, user flows, user experience and reporting

Serve as a key resource on financial wellness data and analytics, assist in coordination of KPI information flow

Maintain alignment and provide regular presentations to stakeholders

Qualifications:
Bachelor’s degree in marketing, digital marketing, analytics, statistics, business or a related field

5-7 years in marketing analytics, customer experience or other experience directly related to the specific duties of this position

Advanced knowledge of digital analytics platforms like Google analytics, including more than 5 years of hands-on experience

Experience leveraging data visualization and digital marketing tools such as Power BI or Tableau

Ability to pull data from structured, un-structured databases and provide analysis

Experience leveraging SQL, including more than 3 years of hands-on experience

More than 5 years experience researching various data sources as per business needs and consulting on key findings

Experience with multi-channel marketing campaigns with an emphasis on digital channels

Ability to communicate technical insights in a clear and succinct way

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Excellent Verbal and written communication skills

Ability to work with others in a team environment

Click here for Benefit Information

#Univest
#LI-Hybrid

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Company Details :

Name : Univest Financial Corporation

CEO : Jeffrey M. Schweitzer

Headquarter : Souderton, PA

Revenue : $1 to $5 billion (USD)

Size : 501 to 1000 Employees

Type : Company - Public

Primary Industry : Banking & Lending

Sector Name : Financial Services

Year Founded : 1876

teachering.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, teachering.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, teachering.org is the ideal place to find your next job.

Details

: Souderton, PA

: 47596 - 66669 USD ANNUAL

: 31 days ago

Share Job :

Related Jobs

Black River Falls, WI

Full Time

Performs member transactions, including handling currency, basic deposits, withdrawals and payments, issuance of negotiable instruments and cash advances.

Medical Assistant

Pediatric and Young Adult Medicine, P.A.

Eagan, MN

19 - 21 USD HOURLY

Full Time

Education: High School Diploma; successful completion of medical assistant course of study and has a certification from the state of MN to take x-rays.

Executive Assistant

Atlantic Bay Mortgage Group

Virginia Beach, VA

44435 - 60951 USD ANNUAL

Full Time

Managing and maintaining complex calendars and coordinating appointments, meetings, and conference calls. Atlantic Bay offers a dynamic benefits package that

Experienced veterinary receptionist/ CSR

All 4 Paws Veterinary Hospital

Suisun City, CA

19 - 22 USD HOURLY

Full Time

Making appts, checking clients out , phone triage, follow up wellness calls, promptly relaying messages to technicians or Drs. Job Types: Full-time, Part-time.

Louisville, KY

85000 - 105000 USD ANNUAL

Full Time

NET with Vue/Quasar tools. Migrate existing MVC based components to Vue/Quasar based components. Migrate existing desktop applications to WPF and/or Vue/Quasar