You are a meticulous email marketer who drives results and builds brand loyalty. You are excited to develop, maintain, optimize, and improve email programs and campaigns, while helping bring to life a holistic customer experience delivering on the organization’s goals. You are motivated by collaborating with product and business owners to create sound campaigns, always keeping best practices top of mind. You enjoy the development and implementation of end-to end email marketing automation, implementing requests and executing email delivery in an innovative environment.

If this sounds like you, please read on!

The Email Operations Manager is a critical position for AAOS as email is the most important marketing channel, we use to communicate with AAOS Members, drive revenue and build brand loyalty. Under the direction of the Digital Strategy Director, this individual oversees all email in support of the organization’s business and communication objectives. This individual collaborates with Marketing, Communications and Membership team members, technical staff, and product/business owners and works with the AAOS’ marketing automation service provider to translate business/marcom goals into effective purposeful email campaigns.

• Oversee, maintain, and update the email calendar for the organization while collaborating with product/business owners to prioritize and schedule all programs on a regular basis.
• With the support of the Digital Strategy Director, create strategy, framework, processes, and best practices to be used AAOS-wide, including training of all inexperienced users on the platform, and updating and sharing adjustments and enhancements as needed.
• Collaborate with product/business owners on the development and implementation of end-to-end marketing automation templates and campaigns, including audience segmentation, creative development, formatting, testing, deployment, and monitoring/success measurement.
• Execute and test strategies around key email and e-newsletter components such as content, timing, audience segmentation, subject lines, and frequency to drive maximum performance of campaigns.
• Create, update, and maintain transactional emails and trigger/nurture campaigns.
• Compile, track and analyze email metrics and other key performance indicators and make recommendations to end users based on insights from analysis and comparisons to industry benchmarks.
• Interface with the AAOS’ marketing automation service provider and other third-party products and service providers on a regular basis to ensure support/service commitments are being met and to trouble shoot and resolve problems and issues.
• Support the testing and integration of new email capabilities and tools.
• Monitor email deliverability, oversee email database hygiene and ensure compliance with CAN-SPAM regulations and international data collection policies such as GDPR.
• Keep abreast of and communicate trends and developments related to email marketing, including best practices and benchmarking of key metrics as well as updates to email code and templates, changes in privacy policies and more.
• Support the Digital Strategy Director on the optimal use of email marketing in the development of integrated marketing campaigns.

Exemplifies the following essential values of the Academy:

• Teamwork: Effective collaboration and team-focus to solve complex problems and drive innovation.
• Empowerment: The authority, information, and skills to make decisions and drive results.
• Accountability: Ownership of process and results that drive decisions and ensure implementation.
• Mindset of Growth/Continuous Learning: Focused on and invested in self and staff development to become more adaptable, making the Academy more agile, innovative, and sustainable.

Travel:

• Up to 10 days per year

Qualifications:

Required:

• 4 - 5+ years of experience in email marketing
• Keen understanding of and experience with email concepts, key metrics, and best practices
• Extensive experience working with marketing automation/email services (e.g., HubSpot, Marketo, etc.) planning and developing automated workflows for targeted, trigger/nurture campaigns designed to engage potential and existing customers
• Experience with reporting and analytics
• Strong written communication and people skills
• Attention to detail and proven project management skills
• Strong organizational skills and ability to prioritize tasks
• Experience with HTML/CSS, MS Office

Desired:

• Bachelor’s or advanced degree in marketing, e-commerce, or relevant field
• Experience working for a professional society or association and/or experience in membership marketing
• Work experience with healthcare professional audiences

If this describes YOU, please apply by sharing the following:

• Clearly communicate why you are the ideal candidate for this role, providing specific examples and experiences as proof points.

• Resumes must be accompanied by a cover letter with salary expectations to be considered.

Please note:

This hybrid position is based in Rosemont, Illinois and is open to applicants who are able to commute to this office.

AAOS requires all employees to be fully vaccinated against COVID-19. An applicant(i) who is disabled or who has a qualifying medical condition that contraindicates a COVID-19 vaccination, or (ii) who objects to being vaccinated on the basis of a sincerely held religious belief, observance or practice may request a reasonable accommodation. This determination will be made on a case-by-case basis and in accordance with applicable law and public health guidance. Any medical information concerning an applicant's disability will be treated as a confidential medical record in compliance with applicable federal, state, and local laws. Exemptions from the vaccine policy may also be provided to fully remote positions that do not involve any business travel or in-person work activities.