Essential Functions

• Partner with Marketing team in developing and deploying digital marketing techniques that drive lead and demand generation
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Develop the SMS marketing strategy with the aim of maximizing contact with existing and new customers to improve customer retention and conversion
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create strategic communications
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Understand and help optimize conversion points throughout the marketing & operations funnel for clients base
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage relevant marketing channel budgets, including budget spend
• Develop and deliver relevant digital marketing reports to senior management
• Initiate new campaign ideas, strategic send/deployment strategies

Skills

• Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Change Management - Develops workable implementation plans; Communicates changes effectively; Builds commitment and overcomes resistance; Prepares and supports those affected by change; Monitors transition and evaluates results.
• Analytical – Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work-flows and procedures.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Leadership – Motivates others to perform well; effectively influences actions of others; accepts feedback from others.
• Project Management – Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities.
• Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
• Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
• Problem Solving - Identifies and resolves problems in a timely manner; Gather and analyzes information skillfully; Develops alternative solutions.
• Critical Thinking – Uses logic and reasoning to identify alternative solutions/approaches to problems.
• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Attributes

• Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
• Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Written Comprehension - The ability to read and understand information and ideas presented in writing.
• Written Expression - The ability to communicate information and ideas in writing so others will understand.
• Speech Clarity - The ability to speak clearly so others can understand you.
• Speech Recognition - The ability to identify and understand the speech of another person.

Experience and Education:

• Bachelor’s Degree in marketing, Business, Finance or related field or equivalent years in
• Minimum 2 years hands-on experience in digital or affiliate Marketing
• 2+ Years managing the digital marketing platforms
• 2 years working in a C2B business model

Computer Software/Hardware/Programs:

• Domo
• Microsoft Office Products, including PowerPoint
• Moderate understanding of SQL language queries

Physical Requirements/Work Environment:

• Must be able to stand and sit for long periods of time
• Frequently required to talk and hear
• Occasionally lift up to 10 lbs. on occasion
• Must be able to sit in front of computer monitor (s) daily
• Noise level: moderate noise level daily in an office

Occasional Travel up to 5% of the time may be required

Experience

• 2 year(s): Managing digital platforms