Home Health Marketing Manager
Home Health Marketing Manager
Goodwin Living
Alexandria, VA
Job ID : 52624d6a32507a354a30456e3956727659773d3d
Job Description :
Goodwin Living is a mission-driven, not-for-profit senior living and healthcare organization committed to exceptional service and personalized care. We are a 2022 Top Workplace in the D.C. region, according to The Washington Post! Join our work team that includes members who represent nearly 70 countries. You’ll make connections that last a lifetime!
What Makes Us Awesome!
At Goodwin Living, we feel deeply connected to our work. We create meaningful relationships and have opportunities to grow our skills. We come from all around the world yet share the following qualities (that we hope you share, too!):
- Compassion that is rooted in a love of people
- Ambition to make a difference in the lives of others
- Desire to be a part of a mission-driven team
ABOUT OUR HOME HEALTH TEAM | GOODWIN HOME HEALTH
Help us grow our team of seasoned home health professionals! Goodwin Home Health, a service line of Goodwin Living that provides rehabilitative services to older adults in the community. Join a team that supports independence and flexibility in your career!
POSITION OVERVIEW:
Goodwin Home Health is seeking an articulate, motivated and high-energy individual with experience in home health marketing strategy who will ensure comprehensive community outreach about community-based services.
JOB DUTIES:
- Generate referrals and admissions for home health by building relationships with hospitals, SNFs, physicians, independent and assisted living facilities and other community resources.
- Grow and expand market accounts related to home health and home and community-based services.
- Conduct market analyses; develop sales strategy and goals in collaboration with Home Health Executive Director and other senior leaders.
- Conduct marketing and sales calls and evaluate results and effectiveness of sales activity.
- Support business development activities and help establish strong relationships with new and existing referral sources and accounts.
- Monitors external and internal environment for development of new market segments or trends.
- Market research plans for our services; collaborate on brand positioning, databases, and direct response.
- Assists with public relations outreach through speaking engagements, in-services, and other involvement in community organizations.
- Develop marketing strategies which will assist organization to reach target goals set by leadership for growth in the department and within the market
JOB QUALIFICATIONS:
- As a liaison with the community, excels and models professional and customer-service oriented values representing the mission and vision of Goodwin Home and Community-Based Services.
- Minimum of a bachelor's degree in communications, business or marketing.
- At least one year of recent marketing experience in home health or similar industry; with at least three years total of marketing in the health care industry.
- Proven ability to develop and implement a sales and marketing plan.
- Evidence of achieving referral goals within the market.
- Excellent planning, organization and presentation skills are critical.
- Outstanding customer service, verbal, and written skills required.
- Knowledge and ability to work with technology to access various markets with these strategies.
- Able to work independently and in a collaborative team environment.
- Able to perform detailed work with a high degree of accuracy
- Able to maintain confidentiality of data.
WHY WORK FOR GOODWIN HOME HEALTH AT GOODWIN LIVING?
We are proud to offer the following to Full-Time Staff and exceptional benefits for Part-Time Staff who meet eligibility requirements (*):
- Health/ Dental/ Vision Insurance
- Life Insurance
- Disability Insurance
- Financial assistance with U.S. Citizenship application and DACA
- Tuition Assistance and RN Student Loan Repayment Assistance
- Paid Time Off
- 401(k) Plan
- Fitness Center
- And More
Goodwin Living provides a supporting and enriching work environment and is proud to be an Equal Opportunity Employer as well as an AARP Employer Pledge Signer.
Company Details :
Name : Goodwin Living
CEO : Robert Liebreich
Headquarter : Alexandria, VA
Revenue : $25 to $100 million (USD)
Size : 501 to 1000 Employees
Type : Nonprofit Organization
Primary Industry : Nursing Care Facilities
Sector Name : Healthcare
Year Founded : 1967
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Details
: Alexandria, VA
: 45031 - 69240 USD ANNUAL
: 27 days ago
