Job Detail

Database Marketing Specialist I

Database Marketing Specialist I

Treasure Island Resort & Casino

Welch, MN

Job ID : 52624d6a32507a30495559672b466a6b59773d3d

Job Description :

~ WE CREATE WINNING EXPERIENCES ~
SUMMARY: Assist in the construction, implementation and evaluation of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices.

  • Complete data extracts to implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
  • Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
  • Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
  • Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
  • Meet deadlines to ensure that optimal response rates can be attained
  • Construct and Execute marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
  • Prepare ongoing analysis reports focusing on the performance of programs/ initiatives

IDEAL CANDIDATES HAVE:
Required:

  • High School Diploma/GED or equivalent experience
  • 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
  • 4 years’ experience with database systems or other gaming-related computer systems
  • 2 years working experience with query writing and/or data extraction/manipulation
  • On-Site Training within other departments based on experience
  • Ability to work fast and efficiently
  • Ability to interact with guests, coworkers and management in a professional and courteous manner
  • Ability to independently complete multiple tasks in a professional manner
  • Ability to manage direct mail expenses
  • Ability to manage projects in a timely and efficient manner
  • Accurate and detail-oriented
  • Highly organized and ability to adapt quickly to changing priorities
  • Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
  • Excellent written, verbal and interpersonal communication skills
  • Strong analytical and problem solving skills
  • Experience in Business Intelligence Software and/or PowerBI preferred

Preferred:

  • One (1) year experience with media placement, market research or direct mail marketing
  • Knowledge of continuity programs within casino operations

~ Four reasons why our Team Members have chosen to stick around for 20+ years!~
o The People – amazing to work with and to take care of.
o The Benefits – affordable health coverage, no cost on-site clinic, 401(k) and match and so much more.
o The Career – well-paying opportunities to develop and grow with or without a degree.
o The Little Things – Length of Service Award, Team Member of the Month (WAVE of Excellence) Program, random free meals & ice cream, Holiday food vouchers, Team Member parties, discounts on fuel at Dakota Station, discounts throughout the property and more!

Job Type: Full-time

Company Details :

Name : Treasure Island Resort & Casino

CEO : Sean Sullivan

Headquarter : Red Wing, MN

Revenue : Unknown / Non-Applicable

Size : 1001 to 5000 Employees

Type : Company - Private

Primary Industry : Gambling

Sector Name : Arts, Entertainment & Recreation

Year Founded : 1984

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Details

: Welch, MN

: 39622 - 56562 USD ANNUAL

: 3 days ago

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