~ WE CREATE WINNING EXPERIENCES ~
SUMMARY: Assist in the construction, implementation and evaluation of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices.

• Complete data extracts to implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
• Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
• Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
• Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
• Meet deadlines to ensure that optimal response rates can be attained
• Construct and Execute marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
• Prepare ongoing analysis reports focusing on the performance of programs/ initiatives

IDEAL CANDIDATES HAVE:
Required:

• High School Diploma/GED or equivalent experience
• 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
• 4 years’ experience with database systems or other gaming-related computer systems
• 2 years working experience with query writing and/or data extraction/manipulation
• On-Site Training within other departments based on experience
• Ability to work fast and efficiently
• Ability to interact with guests, coworkers and management in a professional and courteous manner
• Ability to independently complete multiple tasks in a professional manner
• Ability to manage direct mail expenses
• Ability to manage projects in a timely and efficient manner
• Accurate and detail-oriented
• Highly organized and ability to adapt quickly to changing priorities
• Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
• Excellent written, verbal and interpersonal communication skills
• Strong analytical and problem solving skills
• Experience in Business Intelligence Software and/or PowerBI preferred

Preferred:

• One (1) year experience with media placement, market research or direct mail marketing
• Knowledge of continuity programs within casino operations

~ Four reasons why our Team Members have chosen to stick around for 20+ years!~
o The People – amazing to work with and to take care of.
o The Benefits – affordable health coverage, no cost on-site clinic, 401(k) and match and so much more.
o The Career – well-paying opportunities to develop and grow with or without a degree.
o The Little Things – Length of Service Award, Team Member of the Month (WAVE of Excellence) Program, random free meals & ice cream, Holiday food vouchers, Team Member parties, discounts on fuel at Dakota Station, discounts throughout the property and more!

Job Type: Full-time

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