Vice President of Marketing & Communications Job Description

Organization

Skills for Rhode Island’s Future (SkillsRI) is a nonprofit workforce intermediary working to break down barriers to economic opportunity by connecting unemployed and underemployed Rhode Islanders to jobs with socially responsible, civic-minded employers through a proven demand-driven approach. SkillsRl's multi-faceted approach focuses on providing a continuum of career services to help those who face barriers to employment succeed in the workplace. Diversity, equity, and inclusion is at the heart of the SkillsRI model and we have proven to be incredibly effective at recruiting and placing individuals with barriers into employment.

Our Mission: Create demand-driven solutions for employers to get the unemployed and underemployed back to work.

Our Vision: Transforming lives through meaningful employment and economic mobility.

Our Values: Collaboration, Excellence, Integrity, Innovation, Respect

Position Summary

The Vice President of Marketing & Communications will serve as a key member of the Executive leadership team and will work to build awareness of the organization, as well as the value and importance of workforce development and education as critical pieces of economic development in the state. This, combined with the goals and priorities identified in the strategic plan, will enable the Vice President and the marketing and communications team to craft messages and themes that reflect the organization's strengths and ambitions, raising SkillsRI’s profile both statewide and nationally, and enhancing its reputation as an organization dedicated to creating demand-driven solutions for both employers and the unemployed and underemployed populations within our state.

Responsibilities

• Oversee all aspects of communications, messaging, and government and community relations efforts to build awareness of SkillsRI and its message.
• Work closely with the Executive Director and leadership team in setting priorities and devising communications for organization-wide objectives.
• Analyze existing branding and marketing materials to determine community impact; revisit or build upon current materials to maximize impact.
• Lead a capable marketing and communications division while delegating responsibilities to employees at the director and management levels.
• Monitor industry trends and schedule meetings to share new information with the team.
• Attend SkillsRI events to ensure elements of success are documented and shared on marketing platforms.
• Implement a comprehensive, integrated marketing plan, while working closely with leadership across the organization.
• Emphasize marketing content that attracts and engages the diverse populations that the organization works with.
• Work with internal stakeholders to plan, create, and launch creative campaigns and compelling stories around SkillsRI announcements and initiatives that resonate with audiences.
• Assess data to drive informed decisions and conduct regular analysis of the value and effectiveness of marketing and communications efforts.
• Work in partnership with colleagues across the organization to promote SkillsRI's mission by sharing testimonials of SkillsRI to external audiences.
• Actively build relationships across the organization's community with key stakeholders, including board and community members.
• Lead reputation management for the organization, anticipating and preparing for issues and events with the potential for reputational impact.

Candidate Profile

• Passion for the mission of SkillsRI and enthusiasm for its success
• Strong grasp of industry best practices and a holistic understanding of all aspects of marketing, communications, positioning, and marketing.
• Comfort with - and enthusiasm for - working in a fast-paced start-up environment
• Ability to organize and prioritize work while accomplishing goals under tight time constraints
• Ability to communicate professionally across a broad range of constituent groups
• Strong interpersonal skills including relationship building, customer service, empathy, and resilience
• Ambitious, proactive, and detail-oriented
• Strong documentation skills, and able to make connections between similar problems
• Willingness to work hard, maintain a positive attitude, and overcome challenges
• Solution-oriented problem-solving skills with the ability to prioritize according to business goals
• Conviction, integrity, honesty, and maturity in all situations

Qualifications

• 7+ years of experience
• Demonstrated leadership and management skills necessary to foster a cohesive team while promoting a positive work environment
• Demonstrated ability to provide and execute on strategic vision
• Demonstrated experience evaluating the strengths of existing communications and identifying opportunities for improvement
• Demonstrated experience communicating with members of diverse populations and backgrounds
• Knowledge of multi-cultural, multi-lingual populations

Compensation

Salary is commensurate with experience.

Tier V

Benefits:
100% of individual health, dental, and vision insurance
Life insurance
401k employer contribution
Parking
Paid Time Off
15 paid holidays