About Vantage
Since 1983, Vantage Deluxe World Travel develops and delivers memorable travel journeys on seven continents whether on land, riverboats or small ships.

If you are driven by working in a dynamic environment where you’ll discover the value of impactful contributions in an industry that’s easy to fall in love with – the travel industry…Vantage may just be your next home to learn, contribute, work hard and have a little fun. As we evolve technologically and proactively offer differentiated travel experiences to our customers, we search for dynamic, progressive and focused professionals to join the Vantage team whether that’s in our headquarters in Boston or in one of our global offices.

Our team at Vantage exemplifies the values of our company:

• Adaptability to change
• Effective Communication
• Problem Solving
• Teamwork & Cooperation
• Accountability & Dependability
• On Time & Accurate

At Vantage, you’ll discover team members as being talented, driven, globally aware, entrepreneurial individuals who are flexible in a fast-paced environment and who bring sense of pride and humility to a unique culture. Vantage is proud to offer flexible hours and a robust hybrid work schedule as well as commuter benefits, 401K with company match, an onsite gym and several options for medical insurance.

We have created a culture that embodies an appreciation for the deep history of the Company that is driven by the ultimate goal of delivering memorable journeys to our passengers worldwide. Individually we are one piece of an amazing group while working collaboratively across the globe. We have discovered success year-over-year, by appreciating a proven formula of success while evolving with an ever changing world whether as a result technology advancements or keeping in front of passenger demands for exhilarating and memorable travel experiences.

Job Summary
Budgeting, maintaining and forecasting (direct mail schedule/File numbers and Gap/Leads/Email – depending on the area of marketing), executing all direct/email mail list selects. This individual will play a pivotal role and be hands on in driving effective utilization and future development of the company’s customer segmentation process while minimizing customer acquisition costs by reducing spend to the least effective segments of the file and maximizing spend to the most effective segments.

List of Responsibilities

• Familiarization with file segments used to optimize the circulation of print campaigns based on the performance of each segment.
• Rapidly analyze, execute, test and optimize print campaigns to improve marketing ROI
• Execute all direct mail list selects utilizing Salesforce Marketing Cloud tool.
• Run all performance reporting and ad hoc circulation analysis via Tableau, SQL Server and Excel reporting tools
• Collaborate with the creative and brand teams in deciding the right audience for a campaign based on its goals.
• Analyze and come up with ideas to minimize the paper spend by adjusting frequency for underperforming segments in print campaigns.
• Manage and represent to external partners and vendors when defining requirements that require integration with internal and external data sources during transition.
• Assist with defining the ROI of all proposed plans, forecasting results, and report on the actual ROI post-implementation based on a rigorous system of performance and attribution
• Present KPI’s in weekly and monthly reporting meetings to senior management, the product marketing team and channel owners
• Generate and implement test strategies to drive improved conversion rates and redirect spend to better converting campaigns and/or segments in support of the annual Marketing Plan
• Provide competitive analysis on all current and future product/feature offerings.
• Work closely with overall marketing database and CRM role to drive synergy and share insights on customer, inquiry and new-to-file performance and gaps along with developing a multi-channel view of the customer

Required Skills and Experience

• 10+ years’ experience with campaign management, list selection, and marketing automation tools.
• Previously held Sr Positions in either a Direct Marketing or Interactive Marketing department
• Intermediate knowledge of Salesforce Marketing Cloud is required to develop and execute list selects.
  • Other Salesforce experience is a plus, but Marketing Cloud is required.
• Experience in marketing automation best practices and driving better list selection to minimize CTA (Cost to Acquire)
• Excellent knowledge of and comfort with a variety of analytical tools like Excel, SQL, Tableau or PowerBI.
  • SQL testing and interview will be required
• Creative thinking, exceptional analytical skills coupled with solid business foundation, particularly in campaign automation.
• An innovative, positive, resilient, and self-directed attitude that is interested in “figuring out” solutions.
• Good oral/written communication and presentation skills
• Bachelor’s degree with coursework in marketing, data science, finance and/or business analytics.

Equal Opportunity Employer
Vantage Travel is an equal opportunity employer; applicants are considered for all roles without regard to race, color, religious creed, gender, gender identity, national origin, citizenship status, age, physical or mental disability, sexual orientation, marital, parental, veteran or military status, unfavorable military discharge, or any other status protected by applicable federal, state or local law.