Job Title: Product Management Specialist - Tractors

Department: Product Management

Supervisor: Director, Product Management

Location: Battleboro Facility

Pay Type: Salaried Position

Hiring Range: DOQ

8- Hour Shift, Monday – Friday

December 2022

Position Summary

This position provides product management support for LSTA tractors. Works with team developing product training materials, sales talking points, and product specifications. Organizes product training collaborating with dealer development team and across the organization. Develops and executes assigned product launch components, collaborating with other teams. Collaborates with the sales & marketing team to develop product promotion plans. Works in the product testing center. Provides research and analysis of LSTA vs competitor’s products. Identifies market requirements and opportunities, establishes product innovation and enhancement and participates in new product development efforts.

Position Duties and Responsibilities

• Performs market analysis for assigned LSTA products. Performs Segmentation/Targeting/Positioning (STP) analysis and Strength/Weakness/Opportunity/Threat (SWOT) analysis for each LS Tractor offering.
• Applies STP and SWOT analysis for current and new LSTA products, directly comparing and evaluating against competitive products.
• Uses STP and SWOT analysis to make recommendations for new product launch plans, including:
• Recommending launch plan milestones to measure plan progress.
• Monitoring launch plan progress using milestones to measure completed assignments. Reports on plan progress and make recommendations for adjustments when necessary.
• Evaluating market and competitive pricing, makes pricing recommendations based on research findings.
• Collaborating with the marketing team to develop product promotion plans, including farm and trade shows and seasonal promotional activities.
• Developing and executing product training for the internal organization and dealers, focusing on competitive advantages and features of LSTA products.
• May acts as a point of contact for Regional Managers and Business Managers regarding product launch strategy and talking points.
• Engages with sales and marketing teams, providing timely and accurate information regarding LSTA and competitive products. Provides ongoing research and analysis of competitor’s product, market conditions, identifying key competitor and consumer trends, including new product offerings and competitive pricing. Does comparative analysis against market activity and makes recommendations for competitive response by LSTA.
• May receive concerns from dealers and/or customers, refers those concerns to proper LSTA resource for resolution.
• Works in the product testing center.
• Identifies competitive advantages of LSTA products verses competition. Develops recommendations for sales strategies and talking points based on these competitive advantages. Trains LSTA sales and marketing teams to understand product strengths and talking points.
• Participates in product development activities to meet market and customer needs.
• Prepares product documents including Market Requirement Documents and product use cases to drive product activity.
• Develops and recommends pricing strategies and product policies.
• Makes recommendations for communicating product specifications and product packaging requirements.
• Collaborates with cross functional teams.
• Monitors product inventory and works with purchasing to place orders with vendors to insure adequate product availability.

Education, experience, and skills required

• Bachelor's degree in Engineering or relevant field
• Two years product management or related experience specific to tractors
• Strong research and analytical skills
• Outstanding computer skills using Microsoft Office products, particularly Excel and Product Manager. SAP experience is highly desired, but not required.
• The ability to make decisions in a fast-paced environment with rapidly changing priorities.
• Excellent written and oral communications skills.
• Demonstrated ability to coordinate and manage large complex projects and meet deadlines. Excellent collaboration skills with demonstrated ability to work across functional area in the organization

LS Tractor offers a competitive compensation package that includes:

• Competitive Base Pay and Bonus Pay
• Health Insurance – coverage starts on day one, employee coverage paid 100% by LS Tractor, dependent coverage premium 50% paid by LS Tractor
• After 90-days – Company paid
• Short-term Disability
• Long Term Disability
• Basic Life Insurance
• After 90-days Optional Coverage
• Dental
• Vision
• Accident Insurance
• Optional Life Insurance
• Cancer Insurance
• Paid Vacation and Personal Days
• 9 Paid Holidays
• 401k with Company match after 1 year

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Compensation package:

• Bonus pay

Experience level:

• 2 years

Schedule:

• Day shift
• Monday to Friday

Experience:

• Product Management specific to Tractors: 2 years (Required)

Work Location: One location

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