Pelvic Rehabilitation Medicine is a physician-led specialty health care organization whose core business is to provide evidence-based, individualized treatment services for those suffering with chronic pelvic pain. Approximately 15-25% of men and women suffer from pelvic discomfort. In the US chronic pelvic pain effects 28 million women and is projected to grow to 43.6 million by 2050 according to the NICHD.

Persistent pelvic pain is often overlooked, untreated, and misguided. At PRM, our mission is to decrease the time patients are suffering from pelvic pain symptoms. Pelvic Rehabilitation Medicine has positioned itself at the center of the pelvic pain ecosystem. We are nationally recognized experts dedicated to reducing the number of people suffering from this affliction. Our unique outpatient, non-operative, minimally invasive ultrasound guided approach to the pelvis is the first of its kind in the country. Our team focuses on diagnosing and treating chronic pelvic pain in women and men with a procedure that is safe, effective, and more comfortable than what has been offered by pelvic pain providers in the past.

Pelvic Rehabilitation Medicine was formed in 2017 and is headquartered in West Palm Beach, FL. Since its inception PRM has experienced rapid growth and routinely attracts patients from across the US and internationally. Pelvic Rehabilitation Medicine's fast-paced success has garnered the attention of the investment community positioning it to expand into new markets.

JOB TITLE: Marketing Coordinator / Marketing Specialist

LOCATION: Remote

DEPARTMENT: Marketing

SALARY: $55,000 - $75,000

BENEFITS: Health, Vision and Dental, Paid holiday and PTO, FSA, High income potential with base and bonus structure, etc.

ROLE OVERVIEW: The PRM Marketing team is looking for a Marketing Coordinator/Marketing Specialist to support its marketing team and to help us build our brand nationwide and raise awareness of women’s pelvic health, female and male pelvic pain and endometriosis. As a member of the PRM Marketing Team, you will be integral in providing support and collaboration for the national brand and regional medical teams, while always focusing on how to collaborate and provide best-in-class marketing for demand generation as a means of patient acquisition. Your role supports the marketing team’s focus on revenue generation for PRM. Your focus is to assist in marketing campaigns and digital activities that significantly contribute to marketing pipeline goals.

The ideal candidate for this role will be experienced in working B2C marketing, with an emphasis on and passion for healthcare marketing and raising awareness for a patient population that has been silenced and silent.

If you’re creative, possess a strategic mind, are data driven, and have experience in working on B2C marketing campaigns, we’d like to meet you.

Marketing Coordinator

This is a remote opportunity; candidates may reside anywhere in the US.

JOB RESPONSBILITIES / WHAT YOU’LL DO:

• Play a key role on the marketing team in advising on and contributing to digital, advertising, and marketing strategies.
• Assist with creative marketing campaigns, incorporating all appropriate communication channels, which may include paid advertising, email, web, eNewsletters, video, podcasts, social media and other publications.
• Create marketing campaign assets such as social media posts, blog content, emails, landing pages, web banners, PPC copy, SEO copy, downloadable content, e-books, and other content for PRM with an audience of healthcare patients.
• Guide social/content strategy and creation in collaboration with marketing team partners. Identify storytelling opportunities in paid and owned channels while working closely with the marketing team and leadership stakeholders as well as influencers and partners.
• Execute social media strategy (both organic and paid) and responsible for monitoring all social channels for engagement, including collaboration with influencers as applicable
• Write long form SEO oriented copy, blog posts, social media content, and SEM copy – as well as landing pages, emails and other content as needed in marketing campaign strategy – always with the patient in mind.
• Maintain a collaborative, consultative relationship with subject matter experts like our providers, pelvic health experts, and influencers in the space to accurately reflect our unique offerings to co-develop patient first content that follows an editorial calendar.
• Translate complex healthcare concepts into clear, concise, jargon-free language that is accessible to all types of audiences.
• Recommend best practices and proactively recognize opportunities to reuse, repackage, and optimize content to maximize return on the company’s marketing investment.
• Review content performance for test and optimization purposes, as well as applying key learnings towards the development of future marketing campaigns.
• Follow SEO best practices, utilizing competitive analysis, keyword research, and opportunity/gap analysis.
• Assist with strategic initiatives and programs to drive new patient acquisition and help existing patients become more engaged and refer into our practice.
• Assist with marketing needs for physician onboarding including the creation of bios, Google listings, reputation management, website updates, photos and all associated collateral.
• Participate in brainstorming, strategy planning and execution for marketing initiatives including digital marketing, print campaigns, special projects etc.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in journalism, communications, public relations, marketing, or relevant field
• Minimum of 3 years of experience in marketing communications, digital or social media related role
• Experience working in B2C marketing and social media for at least one brand previously
• Understanding of B2C digital marketing practices such as SEO, SEM, SMO, and PPC
• Experience writing content for social media and blogs (experience with social media tools and paid social campaigns is a plus)
• Experience with local platforms: GMB, Yelp, Bing Places
• Ability to multi-task and prioritize multiple projects, with assignments from both superiors and internal departments
• Excellent organizational and project management expertise, attentiveness to detail, and the ability to handle and prioritize multiple tasks according to goals
• Ability to communicate with physicians, administrators, and clinicians and patients
• Understanding of B2C digital marketing practices such as SEO, SEM, SMO, and PPC
• Basic technical knowledge of HTML/web publishing/WordPress
• Knowledge of SEO and web traffic metrics
• Experience with social media management tools

PREFERED QUALFICATIONS

• Experience with marketing automation platforms is beneficial but not required
• Knowledge of Mailchimp or other email marketing platforms
• Experience in OB/GYN or Women’s Health a plus
• Adobe Creative Suite experience a plus
• Basic technical knowledge of HTML/web publishing/WordPress
• Experience working in faced-paced start-up environments and high growth companies
• Familiarity with Google Data Studio, PowerBI, and ECW a plus

At Pelvic Rehabilitation Medicine, we value, welcome, appreciate, and celebrate differences. PRM is proud to be an equal opportunity employer. Employment at PRM is based solely on a person’s qualifications directly related to professional competence. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.