Marketing Specialist ACT Test Panels LLC

This individual will be responsible for supporting the VP, Business Development and Sales with key activities including market intelligence, social media, content development, catalog maintenance, content marketing, idea generation, and key analytics demonstrating return on marketing investment. The incumbent will learn the fundamentals of how ACT defines and integrates marketing strategy into its growth initiatives.

Manage Marketing Communications Activities

• Create Content and Manage Social Media Platforms
• Conduct direct mail and electronic advertising campaigns
• Develop and maintain division literature including technical bulletins, catalogs, and newsletters
• Prepare graphics and messaging for print advertising, tradeshow backdrops, and other related graphics.
• Assist with event planning and coordination as well as occasional staffing of tradeshow booth.

Website Management

• Maintain website content in English and work with translations to other targeted languages.
• Manage website products – add new items, remove obsolete items.
• Manage website product details – item photos, drawings, descriptions, pricing.
• Manage web customer account requests

Market Analytics

• Conduct market research and market segmentation
• Recommend ad target messaging by analyzing and interpreting data
• Effectively communicate and coordinate marketing projects to ensure continuity and success
• Structure content for specific content audiences
• Base understanding of digital marketing metrics from application such as Google Analytic

CRITICAL SKILLS REQUIRED

• Collaboration – Effectively work with all functional areas of the Company.
• Communication – Excellent verbal and written communication skills.
• Technology – High level computer skills including; MS Office, , Intuitive (ERP).
• Organized & Disciplined – Time Management
• Confidential – All customer activity and information, strictly confidential.
• Operational Excellence – Lead Lean approaches across the company.
• Decision Making – Excellent analytical, listening, problem solving and decision-making skills.
• Travel – Rare travel beyond Hillsdale, MI.

Education/EXPERIENCE/TRAINING requirements

• Required:
• Associate degree
• +2 yrs Customer Service Experience
• Advanced Microsoft & Excel Proficiency
• Excellent Oral & Written Communication Skills

PHYSICAL DEMANDS

• The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Frequently and regularly required to stand, sit, walk, talk, hear, see and feel
• Frequently and regularly required to use body, hands, arms, and fingers in continuous movement
• Occasionally required to use hands and arms to reach, move, lift, carry, or balance objects
• Occasionally required to use legs/feet to stoop, kneel, crouch, bend, twist, climb or balance
• Occasionally required to lift and/or move objects up to 50 pounds

WORK ENVIRONMENT

• The work environment characteristics described here are representative of those an employee will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Ambient room temperatures, lighting, and traditional office equipment as found in a typical open office environment

Job Type: Full-time

Pay: $42,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Hillsdale, MI 49242: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Must be within the area of Michigan /Ohio currently

Experience:

• Marketing: 2 years (Required)
• Customer service: 2 years (Required)
• Microsoft Excel Advanced: 3 years (Required)

Work Location: One location

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