Keller International

Job Description

Job Title: Marketing Specialist/Graphic Designer

Reports To: Chief Operating Officer

FLSA Status: Non-Exempt

Summary: Assist the marketing and operations team by maximizing the Keller brand’s exposure in the marketplace through social media and other online advertising platforms by performing the following duties.

Duties and Responsibilities include the following. Other duties may be assigned.

1. Designs graphic design assets for marketing and sales campaigns.*

2. Creates and manages all content that is posted on social platforms to build brand awareness.* (Instagram, Facebook, YouTube, TikTok, Pinterest). Develops strategy to grow Keller brand followers on all social platforms.

3. Identifies potential partnership or sponsorship opportunities for industry publications, notable influencers, brands, retailers, etc.

4. Interacts and responds to customers through social media.*

5. Curates customer content through social media.

6. Reaches out to local customers and sets up dates to take content for site. Including, coordinating professional photographer for out of town photoshoots to use for marketing and branding purposes.*

7. Responsible for assigned tasks for marketing events and tradeshows including creating marketing materials and concepts*

8. Creates videos for website and social platforms as needed.*

9. Refresh website content often such as homepage banners, collection pictures, changing pictures around when one color is out of stock, navigation, and more

10. Adding new products to website. (product photography, adding/ creating color swatches, naming products, using shopify apps, etc.)

11. Update and create PDFs when needed, working with technical support team. (factory pdfs, product pdfs, assembly instructions, etc.)

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Language Ability:

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Computer Skills:

To perform this job successfully, an individual should have knowledge of word processing software, spreadsheet software, design software, internet software, database software, and contact management systems.

Education/Experience:

Bachelor's degree (B. A. / B. S.) from four-year college or university in graphic design or related field; or one to two years related experience and/or training; or equivalent combination of education and experience.

Knowledge, Skills, and Other Abilities:

· Knowledge of e-business and commerce

· Detail-oriented

· Ability to work in a team environment

· Flexibility

· Professionalism

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands, and talk or hear. The employee is frequently required to stand, and walk. The employee is occasionally required to reach with hands and arms, and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 20 pounds. Specific vision abilities required by this job include ability to see color.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Job Type: Full-time

Pay: $20.00 - $25.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Hamlin, NY: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Graphic design: 1 year (Required)

Work Location: One location

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