Digital Marketing Specialist

Location: West Chester, Pennsylvania or Salisbury, Maryland (on-site)

We are searching for an experienced and self-driven individual to join our Marketing team! As a Digital Marketing Specialist, you will be responsible for developing and implementing new marketing strategies.

Job Description

· Set Marketing Goals and Objectives

· Plan, implement and manage marketing strategy

· Contribute to overall growth of the company

· Create visual text and imagery concepts by hand or with the help of computer software

· Communicate ideas that inspire and captivate consumers

· Develop the production design and overall layout for advertisements, magazines, banners, products, brochures, and more

· Design graphics to meet specific promotional and commercial needs like logos, packaging, displays, or imagery for digital and printable products

· Create infographics that make complex ideas more accessible

· Amend designs based on stakeholder and client feedback

· Scan final graphic designs for typos and errors before publishing

· Website and software application designing, building, or maintaining.

· Using scripting or authoring languages, management tools, content creation tools, applications, and digital media.

· Test graphics across various media

· Decide how images and text work to fit a specific layout and size.

· Responsible for Copywriting function for marketing content

· Responsible to develop and launch Website Development and Maintenance

· Responsible for ensuring ROI in social media strategies

· Review and manage content marketing strategy

· Design, plan and execute effective marketing campaigns

· Participate in annual budgeting exercise

· Determine KPIs for the marketing department

· Track KPIs on a regular basis and present reports

· Work with Sales and Development and Customer Success Teams

· Create and present the annual marketing plan and strategy

· Leverage data and reports to make evidence-based decisions

· Analyze company’s marketing strategy and suggest improvements

· Stay up-to-date with the latest technology

· Stay up-to-date with the latest best practices

· Attend marketing conferences and educational programs

Requirements

· 3-5 years in Marketing

· Customer-centric

· Hands-on expertise with CRM and SEO tools (i.e., Google Analytics, Google AdWords)

· Expertise in Social Media Management and Optimization

· Expertise in Website Development and Maintenance

· In-depth knowledge of Big Data Analysis

· Strong analytical skills and data-driven thinking

· Ability to product and present reports

· Ability to manage Marketing Department

· Excellent organizational and time management skills

· Communication and interpersonal skills

· Excellent presentation skills

Qualifications

· Bachelors in Marketing, Management or similar relevant field

· Additional Marketing certifications are a plus

· Proficient in SQL

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Expertise in Oracle SuiteCommerce

· Experience in building eCommerce and promoting company products through platform

· Self-motivated, determined and committed

· Highly creative with experience in identifying target audiences and creating innovative digital campaigns that engage, inform and motivate

· Healthcare Industry is a plus

Benefits

· 401(k)

· 401(k) matching

· Dental Insurance

· Health Insurance

· Health Savings Account

· Life Insurance

· Paid Time Off (PTO)

· Vision Insurance

Benefit Conditions

· Waiting period may apply

Schedule

· Monday to Friday (8AM – 5PM)

Education

· Bachelor’s (Required)

· Master’s (Preferred)

Experience

· 3-5 years (Required)

Work Location

· Candidate may choose to work at either Salisbury, Maryland, USA or West Chester, Pennsylvania, USA

· On-Site (required)

Relocation Assistance

· No

***NO RECRUITERS***

Job Type: Full-time

Pay: From $20.00 per hour

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Ability to commute/relocate:

• Salisbury, MD 21801: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Copywriting: 1 year (Required)
• Healthcare Industry: 1 year (Preferred)
• Marketing: 1 year (Required)
• Graphic design: 1 year (Required)
• Email Marketing: 1 year (Required)

Work Location: One location

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