Job Detail

Digital Marketing Manager

Digital Marketing Manager

Lubrication Specialties

Mount Gilead, OH

Job ID : 52624d6a32507a374a6b636a3956546859413d3d

Job Description :

Do you want to be a part of a team who is #1 in the Engine Treatment segment, #1 in the Diesel Fuel & Tank Maintenance segment, and #1 in the Diesel Fuel Conditioners segment? Then come join the Hot Shot's Secret team!

Lubrication Specialties, Inc. (LSI) is a rapidly growing Oil and Additive company dedicated to its family-oriented, small-town roots. We pride ourselves on being innovative, agile, and fast-paced. We welcome big ideas, over-the-top ambition and a passion to achieve the unimaginable (cliché, but true).

We are looking for a Digital Marketing Manager to manage LSI’s digital marketing properties and aid in the creation and tracking of digital marketing, content, & public relations programs in cooperation with Brand Marketing.

RESPONSIBILITIES

  • Oversees the website content and functionality of LubricationSpecialties.com and supporting websites (Hot Shot’s Secret®, Frantz Oil Filters®, etc.).
  • Provides direction, leadership, and coordination for web developer & social media coordinator on behalf of LSI.
  • Leads digital marketing team in all supporting elements including digital agency strategy and implementation.
  • Leads and develops on-going digital marketing strategy and annual planning.
  • Oversees and executes strategic development of brand Search Engine Marketing.
  • Optimizes digital ads and provides direction on future digital advertising opportunities.
  • Oversees and supports Social Ad Campaign implementation and measurement via social media platforms.
  • Oversees and supports LSI’s consumer database administration, management, and measurement.
  • Provide direction on all consumer communications across digital and traditional channels focusing on providing the best consumer experience and ROI for LSI.
  • Manage the hiring and training of additional internal team members and agencies.
  • Establishes performance standards and goals for the digital marketing team.
  • Responsible for annual digital marketing plans, website maintenance/improvement and GAP analysis.
  • Administrate and control financial budgets and department expenditures based on annual business plan.
  • Other related duties and responsibilities as assigned.

DESIRED KNOWLEDGE, SKILLS, AND ABILITIES

  • Ability to communicate information and ideas effectively and efficiently through written, verbal, or electronic mediums.
  • Using data to identify issues and create clear actions to improve website performance and KPIs.
  • Strong business acumen and ability to understand business problems, develop hypothesis, test, and learn.
  • Ability to manage time and priorities while driving multiple projects at once.
  • Strong communication skills and ability to interact with stakeholders and business partners across the organization and at various levels (technical to creative – individual contributors to managers).
  • Knowledge and proficiency using the MS Office Suite applications (Word, Excel, PowerPoint).

EDUCATION AND EXPERIENCE

  • Bachelor's degree in business administration, marketing and communications or relevant field required. Master’s degree preferred.
  • 5-7 years of experience of digital marketing programs, tactics, and creating conversion.
  • 3-5 years of experience in developing and executing internet marketing campaigns and web-site development/maintenance.
  • Working knowledge of general car care is desirable.

OTHER INFORMATION

  • Valid Drivers’ License, proof of insurance and reliable transportation are required for travel for off-site meetings and events.
  • Ability to lift at least 75lbs.

Job Type: Full-time

Pay: $57,000.00 - $70,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday

Ability to commute/relocate:

  • Mount Gilead, OH 43338: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Marketing: 5 years (Preferred)

Work Location: One location

Company Details :

Name : Lubrication Specialties

Headquarter : Mount Gilead, OH

Revenue : $1 to $5 million (USD)

Size : 1 to 50 Employees

Type : Company - Private

Primary Industry : Consumer Product Manufacturing

Sector Name : Manufacturing

teachering.org is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, teachering.org provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, teachering.org is the ideal place to find your next job.

Details

: Mount Gilead, OH

: 57000 - 70000 USD ANNUAL

: 18 days ago

Share Job :

Related Jobs

Mechanic 1

Patterson-UTI

Old Washington, OH

39852 - 56282 USD ANNUAL

Full Time

Must have and maintain valid state-issued drivers license, be eligible to drive a Company vehicle and meet the requirements of the Companys vehicle program,

Dental Assistant

Highland Family Dental

Renton, WA

25 - 30 USD HOURLY

Full Time

We do provide full PPE for all staff in compliance with the CDC for COVID-19. Patient Hours: Mon 9:30-6:30; Tues, Wed, Thurs 7:30-4:30 (Days may vary with new

Columbus, NE

70000 USD ANNUAL

Full Time

6 months CDL driving experience for trucking school graduates or 1-year CDL driving experience. Regional driving position driver is typically home weekly and

Williamsburg, IA

33399 - 47458 USD ANNUAL

Full Time

1 to 3+ years in the service and technical support of agricultural equipment; including mechanical, hydraulic and electrical/electronic systems.

Front Desk Administrator

Smith Family & Cosmetic Dentistry

Jacksonville, NC

15 USD HOURLY

Full Time

Must enjoy helping people and be comfortable with reception duties and working with insurance. Offering competitive wage, 401K with matching, Holiday and